CAM4
ICON DESIGN
We were requested to create +100 Icons in a realistic style for the website store. The whole idea was to replace the tokens/credits with icons that gave an unique value to what users were sending in exchange. Several icons were made into different categories, such as food, romantic, kink, party, christmas and more...
CHALLENGE
Our great challenge was to build an identity for a magazine that maintained the style of Conversion Boosting, but that stayed away from a corporate aesthetic. The magazine was designed to be delivered to the visitors of the Big Data Marketing Days 2017 event and should act as a point of contact between potential clients and the company, its casual design creates in the reader a different experience with the brand. a design completely attached to the identity of Conversion Boosting would have been used.
The result was a print run of 20,000 of which the vast majority were taken by visitors to this and other events, as well as visitors to the Conversion Boosting offices. Our strategy of focusing on an aesthetic away from the corporate turned out to be a success.
