KEY Rider

iOS UI/UX Design & Branding

Key is the solution to approach drivers and users within a digital marketplace that every day becomes more human.

The idea arose from the need to create a place that put in contact users who needed transportation (and perhaps a good talk) with users willing to create a long-term relationship as a driver.

A great concept like that, needs a great interface like this! That's where HopHop Brand Studio enters the equation

The design of the new application for Key is based on the idea of a minimal, easy and intuitive interface. Trip control, payments, and statements are even more easy to get from now on!

Challenge:

One of the main goals of Key app is to provide control over your trips, drivers and costs. In the app, we decide to focus not on one particular user, but on multiple ones instead.

Interaction:

User’s frontline is pinned to dashboard with overview of the current situation of your account and your drivers. You can see your trips, where are your favorite drivers, how much is going to take you from point A to point B, in time and money. User’s menu and profile can be accessed from the icon in the top left of the screen. That’s where users gets grip of the main trips operations related to his account.